Aarashi Privacy Statement
You can visit the Site and browse without having to provide personal details. During your visit to the Site you remain anonymous and at no time can we identify you unless you have an account on the Site and log on with your user name and password.
Our Privacy Principle
We have an accountability-based program and are committed to the following principles, which are based on internationally-recognized frameworks and principles of privacy and data protection:
LAWFULNESS, FAIRNESS & TRANSPARENCY
We process personal data in accordance with law and with transparency and fairness to you. Our data processing activities are conducted: 1) with your consent; 2) in order to fulfill our obligations to you; 3) for the legitimate purposes of operating our business, advancing innovation and providing a seamless customer experience; or 4) otherwise in accordance with law.
NOTICE & CHOICE OF DATA USE
We are transparent and provide clear notice and choice to you about the types of personal data collected and the purposes for which it is collected and processed. We will not use personal data for purposes that are incompatible with these Principles, our Privacy Statement or specific notices associated with Aarashi Services.
We provide you with reasonable access along with the ability to review, correct, amend or delete the personal data you have shared with us.
DATA INTEGRITY & PURPOSE LIMITATION
We only use personal data for the purposes described at the time of collection or for additional compatible purposes in accordance with law. We take reasonable steps to ensure that personal data is accurate, complete and current and we only collect personal data which is relevant and limited to what is necessary for the purposes for which it is collected. We will keep personal data for no longer than is necessary for the purposes for which it was collected and then we will securely delete or destroy it.
To protect personal data against unauthorized use or disclosure we implement strong information security controls in our own operations and offer market-leading products and solutions with high levels of data security protection.
ACCOUNTABILITY FOR ONWARD TRANSFER
We acknowledge our potential liability for transfers of personal data among Aarashi entities or to third parties. Personal data will only be shared when third parties are obligated by contract to provide equivalent levels of protection.
RECOURSE, OVERSIGHT & ENFORCEMENT
We are committed to resolving any concerns regarding your personal data. We voluntarily participate in several international privacy programs that provide recourse to individuals if they feel Aarashi has not adequately respected their rights.
How We Use Data
We collect and use personal data to manage your relationship with Aarashi and better serve you when you are using Aarashi Services by personalizing and improving your experience. Examples of how we use data include:
Providing you with a seamless customer experience by maintaining accurate contact and registration data, delivering comprehensive customer support, offering products, services, subscriptions and features that may interest you and enabling you to participate in contests and surveys. We also use your data to deliver a tailored experience, personalize the Aarashi Services and communications you receive and create recommendations based your use of Aarashi Services.
Assisting you in completing transactions and orders of our products or services, administering your account, processing payments, arranging shipments and deliveries and facilitating repairs and returns.
Communicating with you about Aarashi Services. Examples of administrative communications may include responses to your inquiries or requests, service completion or warranty-related communications, safety recall notifications, communications required by law or applicable corporate updates related to mergers, acquisitions or divestitures.
Maintaining the integrity and security of our websites, products, features and services and preventing and detecting security threats, fraud or other criminal or malicious activity that might compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data. We may also maintain additional security measures, such as CCTV, to safeguard our physical locations.
Conducting ordinary business operations, verifying your identity, making credit decisions if you apply for credit, conducting business research and analytics, corporate reporting and management, staff training and quality assurance purposes (which may include monitoring or recording calls to our customer support) and outreach.
Providing personalized promotional offers (in accordance with your Privacy Preferences) on Aarashi Services and other selected partner websites (for example, you might see an advertisement for a product on a partner site that you have recently viewed on an Aarashi site). We might also share some of your information with marketing service providers and digital marketing networks to present advertisements that might interest you. To learn more, read How Aarashi uses Automatic Data Collection Tools.
COMPLIANCE WITH LAW
Compliance with applicable laws, regulations, court orders, government and law enforcement requests, to operate our services and products properly and to protect ourselves, our users and our customers and to solve any customer disputes.
What Data We Collect
Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of Aarashi Services or during interactions with Aarashi representatives.The personal data we collect from you depends on the nature of your interaction with us or on the Aarashi Services you use, but may include the following:
INFORMATION YOU PROVIDE DIRECTLY
• Contact Data
We may collect personal and/or business contact information including your first name, last name, mailing address, telephone number, fax number, email address and other similar data.
• Payment Data
We collect information necessary for processing payments and preventing fraud, including credit/debit card numbers, security code numbers and other related billing information.
• Account Data
We collect information such as how you purchased or signed up for Aarashi Services, your transaction, billing and support history, the Aarashi Services you use and anything else relating to the account you create.
• Location Data
We collect geolocation data when you enable location-based services or when you choose to provide location-related information during product registration or when interacting with our website.
• Security Credentials Data
We collect user IDs, passwords, password hints, and similar security information required for authentication and access to Aarashi accounts.
• Demographic Data
We collect, or obtain from third parties, certain demographic data including, for example, country, gender, age, preferred language, and general interest data.
We collect information about your preferences and interests as they relate to Aarashi Services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us.
• Social Media Data
We may provide social media features that enable you to share information with your social networks and to interact with us on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites you use to make sure you understand the information that is collected, used, and shared by those sites.
• Other Unique Identifying Information
Examples of other unique information that we collect from you include product serial numbers, information you provide when you interact in-person, online or by phone or mail with our services centers, help desks or other customer support channels, your responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of Aarashi Services and to respond to your inquiries. If you apply for instant credit, we may ask you to provide additional personal data such as salary, government-issued identification number, banking/financial account information, and other information (for example from credit reporting agencies) for authentication purposes and to verify credit worthiness.
INFORMATION AUTOMATICALLY COLLECTED ABOUT YOUR USE OF AARASHI SERVICES
• Device Data
We collect information about your computer, smartphone and/or device such as operating system, firmware, amount of memory, region, language, time zone, model number, first start date, age of device, device manufacture date, browser version, device manufacturer, connection port, warranty status, unique device identifiers, advertising identifiers and additional technical information that varies by product.
• Application Data
We collect information related to Aarashi applications such as location, language, software versions, data sharing choices and update details. In cases where we incorporate technologies from third parties, data may be shared between the third party and Aarashi and appropriate notice will provided at the application level.
• Website Browsing Data
We collect information about your visits to and your activity on our Aarashi websites, applications or websites “powered by” another company on our behalf including the content (and any ads) that you view and interact with, the address of the website from which you arrived and other clickstream behavior (such as the pages you view, the links you click or which items you've added to your shopping basket). Some of this information is collected using our Automatic Data Collection Tools which include, cookies, web beacons and embedded web links. To learn more, read How Aarashi uses Automatic Data Collection Tools.
• Anonymous or Aggregated Data
We collect anonymous answers to surveys or anonymous and aggregated information about how our Aarashi Services are used. In the course of our operations, in certain cases, we apply a process of de-identification or pseudonymisation to your data to make it reasonably unlikely to identify you through the use of that data with available technology.
INFORMATION FROM THIRD-PARTY SOURCES
We collect data from the following third parties:
• Data brokers, social media networks and advertising networks
Commercially-available data such as name, address, email address, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (i.e., logging in to our applications using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings.
• Fraud prevention or credit reporting agencies
Data collected to prevent fraud and in connection with credit determinations.
• Analytics Providers
We also receive non-personal data, such as aggregated or de-identified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service. We also receive non-personal data, such as aggregated or de-identified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service. In order to ensure data accuracy and offer a superior customer experience by providing you with better personalized services, content, marketing and ads, in some cases we link or combine the information that we collect from the different sources outlined above with the information we collect directly from you. For example, we compare the geographic information acquired from commercial sources with the IP address collected by our Automatic Data Collection Tools to derive your general geographic area. Information may also be linked via a unique identifier such as a cookie or account number. Where necessary, we obtain information to conduct due diligence checks on business contacts as part of our anti-corruption compliance program and in accordance with our legal obligations.
IF YOU CHOOSE NOT TO PROVIDE DATA
You are not required to share the personal data that we request, however, if you choose not to share the information, in some cases we will not be able to provide you with Aarashi Services, certain specialized features or be able to effectively respond to any queries you may have.
Exercising Your Rights & Contacting Us
You have the right to ask us for a copy of any personal data that you have provided to us or that we maintain about you and to request an explanation about the processing. In addition, you have the right to withdraw any consent previously granted or to request correction, amendment, restriction, anonymization or deletion of your personal data; and to obtain the personal data you provide with your consent or in connection with a contract in a structured, machine readable format and to ask us to transfer this data to another data controller.